How do you capture the mystery of the deep sea within a global luxury fragrance launch? By leveraging strategic market insights to drive innovation in high-concept product design and storytelling.
Description
"Under the Sea" was a limited-edition high-concept addition to the CH luxury fragrance line.
As the international marketing product manager at Puig | CH Carolina Herrera, I oversaw the end-to-end development of this limited-edition launch. My work involved carrying out market research and trend analysis to inform the launch strategy. My responsibilities included concept development, coordinating multiple creative agencies to execute the design of the bottles, packaging, and art direction, as well as overseeing the olfactory development and global promotional plan.
