Rogers is as much about the aesthetic as it is about the build. David Rogers is a master carpenter and a trained artist, and the brand needed to carry both.

We set out to move Rogers beyond the standard trade look. The answer lies in the balance between craftsman and artist.

The craftsman speaks through the wordmark. Set in Stanley by Optimo Type Foundry, it is elevated and strong, its sharp serif cuts echoing the precision of a carpenter's tools.

The artist speaks through the monogram. A hand-drawn R, its flowing lines are inspired by the natural curve of tree rings and read like an artist's signature. Repeated, it becomes a rich, looping motif that can be stamped in brass or embossed.

The palette follows the same idea. Deep, natural timber tones ground the brand, while soft coral and lavender bring an unexpected lightness.

Together, they create an identity fitting for a maker who is both artist and craftsman. Bespoke solutions, crafted & considered.