How do you launch a limited-edition fragrance that feels like an exclusive sensory invitation? By managing a 360-degree global strategy that harmonises luxury product design with immersive storytelling.
Description
The "Secret Garden" collection was a limited-edition launch within the CH Carolina Herrera luxury portfolio.
As the international marketing product manager at Puig | CH Carolina Herrera, I managed the end-to-end development of this limited-edition fragrance launch. My responsibilities included coordinating with multiple creative agencies to execute the design of the bottles, packaging, and illustration/photography style. I also oversaw the olfactory development and the global 360-degree promotional plan.
