How do you make the complex world of advanced manufacturing accessible to the next generation of makers? By creating a vibrant, student-led identity for IMR that bridges the gap between technical research and creative innovation.
Description
Working with the team at RichardsDee, we created a new name and identity for Irish Manufacturing Research (IMR) to inspire young innovators to pursue careers in STEM. We developed the name "Ideas Made Real" supported by a visual foundation of simple graphic shapes that make complex technical subjects feel approachable and playful.
I was lead designer on this project. My contribution included helping with naming development, leading the conceptual and visual design of the identity, and managing the delivery of all final brand assets and guidelines.
